Now that your business has passed the stage of excitement due to your recently redesigned and launched website, you will find that the next phase will be somewhat challenging. In this stage, your ongoing strategy will be tested to determine whether or not this new investment makes business sense.
Where to start
Now that the website is live it has to be held accountable for its own success or failure. To ensure that the site meets its objective (success, of course!) the very first thing you have to start doing is sending traffic to it. But how do you actually do this? How do you drive traffic to a new website so that these new visitors become paying customers and not just casual site visitors that end up leaving for your competitor’s website?
A good place to start in driving traffic to a newly launched website is utilizing your own network. If this is a business that has existed for some time you should have a list of customers or other business relationships that know what you do, and would be interested in taking a look at your website. I strongly advise my customers to reach out to their current network and notify those that they are in business with or have done business with in the past, about their new site. Tell everyone in your circle about your newly launched website. If one of your site’s objectives is lead generation you may find that by sending the people from within your network to your site they may gain deeper knowledge to what you actually do, and might be able to refer other qualified leads to you.
On your side, I strongly encourage you to update all of your online profiles on social media platforms such as Facebook, Twitter, and LinkedIn with your new website URL on all your accounts. Later on looking at your analytics you might find that simple link on either a Twitter or LinkedIn profile can actually send a large number of traffic to your website. Pay attention to what boosts your visibility, and where the dead spots seem to be. Both are terrific learning resources on what you’re doing that is working and where you can lessen your efforts on.
I also find it useful in cases where you have close relationships with partnering sites to ask them to place a link back to your website. Backlinks are extremely important for your site ranking but they are also very helpful in referral driving to your website. Spend some time looking at the websites of the partners within your network and ask yourself firstly is this a popular site? Next, will placing a link on this site benefit your business? If you answered in the affirmative to both of these I strongly advise you to reach out to those companies and ask them if they would be interested in a link share agreement. Link sharing just means placing some contact details on their website, about your business on your site.
Content and keywords
Today the digital marketing industry is focusing heavily on search engine optimization. This is the process of structuring a website content so that is easily organized and indexed by search engines to increase the ranking of your site in web search results. The truth is that search engine optimization is not an exact science. Our internet Overlord Google has been very vague on how it works, and many of the specific details on how it actually populates its search results are a closely guarded secret. But over the years many experts have written down several techniques and tips that they believe causes websites to perform better page ranking results.
SEO is an ever-changing and ever-growing field of study. I am not suggesting that you spend the majority of your time trying to master every single SEO technique out there. However, I do want to encourage you to focus on developing your organic visits to your website. Organic searches can be very easy to optimize your website if you focus on the foundation of SEO. At its core search engine optimization is built around keywords to search phrases. To ensure that your site is getting targeted organic traffic, spend more of your time producing regularly, new content centered around your keywords and targeted search results.
It’s not my intention to expand on every single option and strategy to drive site traffic. These two techniques given so far are what I feel to be important for the first few months after launch. So remember to:
1.) Ensure that you are building backlinks and,
2.) Quality content should be the primary focus of your early strategy in driving traffic to a new website.
I’d be happy to hear how these tips and techniques have worked for you. Leave a comment below to share your feedback.